关于RFACTORY
定位于“可能性乐趣提供容器”的包袋配饰品牌创立于2012年。非常关注使用者对于“多样性”的无限扩展，致力于研究物品与配戴者之间的关联。作品鼓励使用者创造出自己配搭的独一无二。产品设计理念具前瞻性，其创始人是国内最早推出拆卸重组以及一物多用概念系列设计师第一人，亦是先锋创造的变革者代表品牌。RFACTORY非常在意品牌发展的“可持续”性，不仅仅包括对于材料使用上的环保和可再生，品牌在更加深度思考物品的流转和使用生命周期的多纬度实现可能性。
被誉为明星粉丝收割机的RFACTORY与与理念合同的品牌的跨界始终保持着开放、高调、高效的合作姿态。与迪士尼(Disney)、巴黎圣日耳曼足球俱乐部(PSG)、联想(LENOVO)、雅诗 兰黛集团(ESTEE LAUDER COMPANIES)旗下品牌、美宝莲纽约(MAYBELLINE NEW YORK)、猫途鹰(TRIPADVISOR)、娇韵诗(CLARINS)、博士伦(BAUSCH+LOMB)、宝岛眼镜 (FORMOSA OPTICAL)雪花集团、科研氏等全球化品牌的持续推出跨界合作。作为中国时尚行业标志性配饰设计师品牌的RFACTORY正在成为中国最具商业价值的新品牌之一。
品牌创始人＆设计师 吴英男
凭借极具商业运营以及创造力的头脑，独特且革新的审美体系以及骨子里的设计血液，加之十年时尚传媒行业的从业经验，她带领的品牌RFACTORY在时尚界一路蹿红，并制造出一系列的跨界影响力。其产品设计的粉丝粘度极高，同时作为设计师中的IT girl代表，其独特前瞻的时尚姿态和创作才华使其获得业界青睐，以创意者身份活跃于各大艺术、设计以及品牌领域，业界赞许她为“填补中国设计师配饰品牌国际化领军人物空缺的最佳人选”。
获得“最佳青年设计师”奖项
获得环球时尚新锐大赏“最受欢迎设计师”
获得中国时尚权力榜( FASHION POWER)评选的“年度风尚人物大奖”
获得“年度先锋设计师品”奖项
获得“年度时尚影响力设计师品牌”奖项
被全球影响力媒体WGSN评选为中国时尚行业极具影响力的KOL及中国的代表性 IT GIRL
腾讯出品的中国首部设计师系列纪录片《青潮魂动》之《野生力量》记录了她作为配饰行业代表性设计师，这也是中国配饰设计师被纪录片形式记录的第一人，同时也是《闪光少女》《中国有设计》《超酷新人类》《无限拓展》《巨浪视线》等多部人物传记主角。
后记：她是一名非艺术类科班出身的理科生 未曾留学海外 重视逻辑和理性，这与她离经叛道的外表和行动反差极大。
About Rfactory
Rfactory is a bag accessories brand founded in 2012 and positioned as "Container for fun and possibility". The brand pays great attention to the unlimited expansion of "diversity" by users, and is committed to studying the relationship between items and wearers. The work encourages users to create their own unique.The design concept of the product is forward-looking. Wu as the founder is the first designer in China to launch the concept of disassembly and reorganization and one thing multi-purpose. It is also a representative brand of change. Rfactory is very concerned about the sustainability of brand development, not only for the environmental protection and renewable use of materials, but also for the possibility of multi-dimensional realization of the circulation and use life cycle of goods.
Rfactory, known as the “star fan harvester”, has always maintained an open, high-profile and efficient cooperation attitude with the brand of concept contract. The brand is closely related to Disney, PSG, Lenovo, Estee Lauder companies, Maybelline New York, TripAdvisor, Clarins, Bausch + Lomb, Formosa optical snow group Scientific research and other global brands continue to launch cross-border cooperation. As an iconic accessory designer brand in China's fashion industry, rfactory is becoming one of the most commercially valuable new brands in China.
Rfactory Brand Founder & Designer
Wu Yingnan
With her business operation skills and creative mind, unique and innovative aesthetic system as well as design talent, also with ten years of experience in the fashion media industry, she led the Rfactory to become popular all the way in the fashion industry and created extraordinary cross-border influence.Products are also enthusiastically sought after by fans. At the same time, as the representative IT girl among designers, her unique and forward-looking fashion attitude and creative talent make her favored by the industry. She is active in various major art, design and brand fields as a creator. She is also praised by the fashion industry as "one of the best person to fill the vacancy of international leaders of Chinese designer accessories brands".
Honors Received
·"Best Young Designer" Award
·The "Most Popular Designer" of Global Fashion Cutting-Edge Awards
·"Fashion Person of the Year"Award of Fashion Power
·"Pioneer Designer of the Year" Award
·"Fashion Influential Designer Brand of the Year" Award
·"Best Young Designer" Award
Selected as one of the most influential Chinese KOLs and one of the most representative Chinese IT GIRL by the global influential media WGSN.
Tencent's first designer documentary series in China recorded her as a representative designer in the accessories industry. This is also the first Chinese accessory designer to be recorded in the form of documentary. At the same time, she is also the protagonist of many biographies.
Postscript: She is a science student from a non art major and has never studied abroad. But she attaches importance to logic and rationality, which is in great contrast to her unconventional appearance and behavior.